Business Model : Business Analysis Explained

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Business Model : Business Analysis Explained

In the realm of business analysis, understanding the concept of a business model is crucial. A business model is a design for the successful operation of a business, identifying revenue sources, customer base, products, and details of financing. It is a key component of a comprehensive business strategy.

A business model is not just about how a company sells its product, but how it creates, delivers, and captures value. It’s a holistic framework to understand, design, and test your business assumptions in the marketplace.

Understanding Business Models

Understanding a business model requires a deep dive into the mechanisms that a company uses to generate profits. This includes looking at their unique selling proposition, their customer base, their supply chain, and their pricing strategy.

It also involves understanding how the company creates value for itself and its stakeholders. This can be through direct sales, licensing, franchising, advertising, or a variety of other revenue streams.

Components of a Business Model

The key components of a business model can be broken down into nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

Each of these components plays a crucial role in the overall success of the business, and understanding them can provide valuable insights into how a company operates and where potential opportunities or threats may lie.

Types of Business Models

There are many different types of business models, each with its own unique characteristics and strategies. Some of the most common include the subscription model, the freemium model, the brokerage model, the advertising model, and the direct sales model.

Each of these models has its own strengths and weaknesses, and the choice of which to use can have a significant impact on a company’s success.

Role of Business Models in Business Analysis

In business analysis, the business model serves as a blueprint for how the company operates and generates revenue. It provides a clear picture of the company’s business strategy and helps identify areas of strength and weakness.

Business analysts use this information to make recommendations for improving the company’s performance and profitability. They may suggest changes to the business model, or identify new opportunities for growth.

Business Model Analysis

Business model analysis involves examining a company’s business model to understand how it works, how it creates value, and how it can be improved. This can involve looking at the company’s revenue streams, cost structure, customer base, and competitive position.

Through this analysis, business analysts can identify opportunities for improvement and make recommendations for strategic changes that can enhance the company’s profitability and competitive position.

Business Model Innovation

Business model innovation involves creating and implementing new and unique concepts that are new to the industry. This can involve changing the way business is done in the industry, creating a new business model, or modifying an existing one to create a competitive advantage.

Business analysts play a key role in business model innovation by identifying opportunities for innovation, developing new business models, and helping to implement them.

Tools for Business Model Analysis

There are several tools that business analysts use for business model analysis. These include the Business Model Canvas, the Value Proposition Canvas, and the Environment Map.

These tools provide a visual way to understand, design, and test a company’s business model. They can be used to map out the current business model, create new business models, or analyze competitors’ business models.

Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool that allows you to describe, design, challenge, invent, and pivot your business model. It’s a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances.

It assists firms in aligning their activities by illustrating potential trade-offs. The canvas can be used to understand your own business model or that of a competitor!

Value Proposition Canvas

The Value Proposition Canvas is a tool that can help ensure that a product or service is positioned around what the customer values and needs. It’s a simple way to understand your customers’ needs, and design products and services they want.

It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes.

Importance of Business Models in Business Analysis

Understanding a company’s business model is a crucial part of business analysis. It provides a clear picture of how the company operates and generates revenue, and can help identify areas of strength and weakness.

By understanding a company’s business model, business analysts can make more informed decisions and provide better advice to the company. They can identify opportunities for growth, suggest ways to improve efficiency, and help the company stay competitive in the marketplace.

Strategic Decision Making

Business models play a key role in strategic decision making. By understanding how a company creates, delivers, and captures value, business analysts can help the company make strategic decisions about where to invest resources, which markets to enter, and how to compete effectively.

They can also help the company identify potential threats and opportunities in the marketplace, and develop strategies to address them.

Performance Improvement

Business models can also be used to improve performance. By analyzing the business model, business analysts can identify areas where the company is not operating efficiently or effectively, and suggest changes that can improve performance.

This can involve changes to the business model itself, or changes to the way the company operates within the existing business model.


In conclusion, the business model is a critical component of business analysis. It provides a clear picture of how a company operates and generates revenue, and can help identify areas of strength and weakness.

By understanding and analyzing the business model, business analysts can provide valuable insights and recommendations that can help the company improve its performance and competitiveness. Whether it’s through strategic decision making, performance improvement, or business model innovation, the business model plays a key role in the success of any company.